Verizon is giving away iPhone 8’s for the brand’s ‘find the 8‘ scavenger hunt for those who find hidden ‘virtual 8’s.
Each day, eight phones will be given away to those that find the 8’s in New York, Los Angeles, Chicago, San Francisco, Seattle, Denver, Dallas, and Atlanta. Secondary prizes include $100 Verizon gift cards. When you find the right place, at the right time, after following Verizon’s hints in one of these city’s, the special 8 lens will become accessible on your Snapchat. Then, just snap a picture using the filter and send it to the game’s Snapchat account.
Gamification is a great way to engage the younger generations, and Verizon is certainly making headlines as the first brand to implement an AR campaign on Snapchat. Overall, this scavenger hunt is a great way to get people interacting directly and fully with the brand in a way that creates a memorable experience. Plus, those that win a free iPhone will have to sign up for a Verizon plan.