To promote the latest Jason Bourne sequel, Universal Pictures created a site where users’ own memories are put to the test.
By integrating with Facebook or Instagram, the site serves up portions of posts – the date plus the location (via Google StreetView) – then asks the user to identify who they were with or where they were. The results are displayed along with a key line from the movie – “remembering everything doesn’t mean you know everything.” It’s a challenging, fun quiz that’s unlike many of the humdrum personality quizzes that plague social channels. What’s more, it conceptually supports the theme of the movie, making it feel less like a gimmick and more like an extension of fandom that offers the side bonus of a stroll down memory lane.