As part of Twitter’s latest attempt to expand its user and advertiser base, Chance the Rapper is taking song requests live from Twitter users.
The process is highlighted in a series of videos released by Twitter, which show the positive and negative comments that came in response to the rapper’s tweet asking for requests. Then, he fulfills some of those requests.
Those videos and other communication about the campaign can be found under #SeeEverySide. Twitter is definitely trying to expand its current base, but this campaign is also showing the platform’s use outside of news communication. With the help of an already avid Twitter user, Chance the Rapper, and some genuine interaction with the Twitter community, this campaign is demonstrating just how naturally music can work with the platform, inviting those with a limited idea of what Twitter can do to see every side of the platform.