January, 2011
Skinny Water has launched a new campaign, “Get Fit Challenge”, via SMS. The sweepstakes campaign will reward text-ins with chances at gym memberships, consultations with nutritionists, personal training sessions and more. “Skinny Water consumers lead busy, ‘on-the-go’ lives. Choosing mobile to identify, reach and engage their customers illustrates a marketing approach that is as fresh and progressive as is their product”, said Paul Faherty, Managing Partner at Text2VIP, the mobile marketing agency representing Skinny Water.