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January, 2011

Skinny Water has launched a new campaign, “Get Fit Challenge”, via SMS. The sweepstakes campaign will reward text-ins with chances at gym memberships, consultations with nutritionists, personal training sessions and more. “Skinny Water consumers lead busy, ‘on-the-go’ lives. Choosing mobile to identify, reach and engage their customers illustrates a marketing approach that is as fresh and progressive as is their product”, said Paul Faherty, Managing Partner at Text2VIP, the mobile marketing agency representing Skinny Water.

Read more: http://www.benzinga.com/press-releases/11/01/p756321/text-message-marketing-provider-text2vip-powers-get-fit-challenge-mobil#ixzz1AIUmSzdh

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