As part of their Greatest Gift holiday campaign, Sainsbury launched a special karaoke lens for Snapchat.
The filter changes the user to look like a character version from their campaign as they sing along to the commercial’s song. Fans can then submit their snap for a chance to be featured in a special commercial.
The karaoke-style filter is the first of its kind for a brand in the UK. As brands are looking for creative ways for consumers to interact with their brand, this is a fun and innovative example.