Pizza Hut created an app in the U.K. that allows customers to scan any deal from Domino’s and instantly receive a better deal from Pizza Hut.
Fans can download the “Deal Jacker” app, use a smartphone camera to scan any Domino’s ad, and augmented reality technology will instantly transform the deal on the screen. If an offer doesn’t scan, Pizza Hut has promised to give 50 percent off on purchases over ￡20. The app can be found on both the Apple and Android app stores in the U.K.
Pizza Hut found a fun, interactive way to show customers that they have the best deals around. This campaign has the potential to disrupt customers’ routine pizza orders and encourage them to reconsider Pizza Hut as an option.