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KLM opened “Take-Off Tips” hologram bars in airports across the globe, helping turn customers’ boring waits into exciting opportunities to meet locals from around the world.

As travelers wait to board their plane, they can grab a drink at the bar and exchange cultural and travel advice face-to-face with their counterpart flying in the opposite direction. Not only does this campaign provide them with valuable travel info, but it also turns a boring wait at the airport into an exciting and memorable experience.  

Through this campaign, KLM found a way to turn a travel pain point into an asset. This unique execution also sets them apart from their competitors and helps build their reputation for going above and beyond in customer service.