Jack in the Box has launched a game that can be played within a web browser called “Crave Crasher“. While accessible on a desktop, the game is mobile-focused.
The game highlights three new menu items called the Munchie Mash+Ups. The racing game lets players steer the Crave Van while avoiding obstacles, and if the player beats all three levels, they get access to special deals and coupons.
If Jack in the Box is looking to appeal to teens and young adults, they are definitely heading in the right direction. Gamification as a trend has seriously evolved over the last few years, and many of these efforts have proven successful in trying to reach young male audiences.