Glamour is bringing runway looks from New York’s Fashion Week to the masses through a partnership with YouCam Makeup.
An augmented reality app with facial recognition technology, YouCam allows users to upload photos and experiment with different makeup styles, hair colors and accessories.
From “Oh My Dior” to Smokin’ and Dreamy looks, consumers can virtually try on Fashion Week styles in real time…and purchase hair colors from Paul Mitchell or sunglasses from Bobbi Brown. To further drive participation, users are encouraged to upload a selfie to Beauty Circle with #SelfieRunway for a chance to win a LuMee iphone case.
Fashion Week is out of reach for most Glamour readers, so getting access to a piece of it via a fun, easy-to-use interactive tool is a great way to solidify a good brand experience.