Millie Bobby Brown has become one of the coolest teens out there since her role as Eleven in the show Stranger Things. So, it’s no wonder Converse is trying to tap into her popularity for its back-to-school campaign.
Together, Brown and Converse have created 32 GIFs meant to capture all of the emotions teens feel on the first day of school. The GIF content will be shared across media outlets like Buzzfeed and Teen Vogue among others. 30-second and 60-second videos from the same shoot will also be housed on Converse’s website.