Bud Light has placed fully stocked “Victory Fridges” in the Cleveland stadium and local bars that will remain locked until the Browns (finally) win a regular season game. These Bud Light branded fridges are wrapped with a chain and padlock along with the message “When the Browns win, Cleveland wins.”
Some may call the marketing tactic rude, but what better way to celebrate a fan base with unwavering loyalty than to give them free drinks? It’s a great way for Bud Light to cater to a truly devoted segment, offer support, and be the unofficial drink of the victory party. Ideally, Bud Light will be able to transfer that dedication over to their own brand by supporting Browns fans at their lowest point.