Bacardi and Major Lazer teamed up to create vibrant SnapChat lenses that feature flashing lights, Bacardi bottles, orange vortexes, and Major Lazer’s song “Front of the Line”.
In that way, these lenses aren’t unlike many others we’ve seen. However, Bacardi and Major Lazer aren’t stopping there. Anyone who submits their video using the SnapChat lens will get the opportunity to be featured in a three-minute music video the brand is creating using this content.
The lens was only available on SnapChat for 24-hours, but it can be re-activated by scanning special labels on Bacardi products. This move is a part of an ongoing campaign by Bacardi called “Sound of Rum“.