Amazon and Twitter have made it easier than ever to make impulse purchases. Simply scroll through your Twitter feed, and reply tweets with an Amazon product link using the hashtag #AmazonCart. The item will be instantly added to your Amazon cart. Shoppers just need to link their Amazon and Twitter accounts to use the service. This partnership creates growth opportunity for both Twitter and Amazon, while also creating new opportunities on social media for businesses. Consumers’ purchases will now show up in their Twitter feeds. So how will brands use the new mobile eCommerce feature to their advantage? Learn more about the latest news from Amazon here.