To encourage safety during the holidays, Allstate Insurance has created an interactive website that allows users to decorate the outside of their actual homes for the holidays and learn about safety simultaneously. Dubbed the Holiday Decorator, the site first prompts users for their address and geolocates the satellite image of user’s home. Once the user chooses their desired crop of the frontal of their property, the site then allows them to decorate their residence with lights, presents, candles, mini trees, and more. Each time a user places an item in a typical unsafe location on their residence, Mayhem, the Allstate mascot, appears and destruction occurs on your property, followed by a safety tip for how to properly decorate and prevent any accidents or theft from happening. You are then given the option to either share this experience via social media, or find an Allstate agent near your address. This holiday activation is a very clever way to gather location-based data while simultaneously giving the users a valuable brand experience during the sometimes-crazy and destructive holidays.
Find out more about this innovative interactive holiday promotion.