Partnering with dance entertainment network Dance On, Degree is encouraging women to go get their sweat on at free dance classes in New York City and Los Angeles.
Alison Stroming, Nicole Kirkland, Tricia Miranda, Jessica Bass James and other talented dancers from a variety of genres are leading free hour-long classes with an overall goal of promoting the importance of health and wellness, both physical and emotional. Not only are these professionals adding Degree to their daily routine, but anyone who attends a class will receive a complimentary deodorant as well. Even those who don’t live in the NYC or LA area can get involved by taking virtual dance classes that will be posted on Dance On’s YouTube channel or following online and social media content on @DegreeWomen (Twitter and Instagram) and @DanceOn (Twitter, Instagram, and Snapchat) using the hashtag #DanceMoreLiveMore. Following these social media accounts can also score you a chance to win the ultimate dance experience sweepstakes.
With dance classes becoming an increasingly popular form of exercise, Degree is spot-on with this pop-up experience. Not only does it support and start a conversation about a trending topic but it allows women to have an authentic interaction with the brand – in-person or online. Attending an experiential event also gives people a reason to post pictures and interact on social media, providing a bigger reach for the brand. After all, did you even work out if you didn’t put it on your Instagram story?