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Acura to Create Real-Time Ads for March Madness

Acura is launching a campaign called the “Less Talk Sports Network” to connect with fans throughout the March Madness basketball tournament.  The brand has teamed up with ESPN basketball analyst Jay Williams and comedian Seaton Smith to host this pre- and post-game show, during which they have to analyze each game in just 30 seconds. […]

Nutella Takes the Cake on National Pancake Day

To help establish itself as a breakfast essential, Nutella opened a Syrup Swap Shop around National Pancake Day, encouraging people to exchange their syrup bottles for jars of Nutella. While visiting the pop-up shop in New York’s Grand Central Terminal, visitors could enjoy free pancakes topped with Nutella while watching Dancakes’ professional pancake artists at […]

Hinge Pays Users $100 to Go on a Date

On National Day of Unplugging, Hinge encouraged users to go out on a real date by offering to pick up the check. Any user who paused their account on Friday, March 6th and set up a date within 24 hours starting at 4 p.m. ET had a chance at receiving a $100 gift card from […]

Subway Offers Free Footlong for In-App Orders

For a limited time, Subway is running a buy one get one free promotion for all online and mobile app orders. On Monday, the sandwich chain announced this new promotion through a comical video on its social media platforms, reassuring fans that it’s okay to change favorites with this BOGO offer. Customers can order a […]

Michelob Ultra Pure Gold Runs Program to Help Farmers

During its Super Bowl commercial, Michelob Ultra Pure Gold announced the start of a new program, the 6-For-6 Pack, that gives consumers the opportunity to support farmers by just purchasing beer. Throughout this year-long program, the brand has promised to help farmers convert six square feet of farmland to organic for every six-pack of beer […]

Chipotle Launches #TikTokTimeout Campaign to Disrupt Super Bowl Advertising

Chipotle recently announced a creative TikTok campaign set to kick off during Super Bowl commercial breaks. Major TikTok creators are partnering with the restaurant chain to create ads that promote Free Delivery Sundays. Participating TikTok stars, including David Dobrik, Zach King and Avani Gregg, will produce sponsored content featuring Justin Bieber’s hit single “Yummy,” and […]

Bud Light Lets Fans Pick Super Bowl Spot

With the recent release of Bud Light Seltzer, it was a no brainer to incorporate it into its 60-second Super Bowl spot, but with two quality ads to choose from, the beer brand turned to its fans for help.  Bud Light partnered with Post Malone to create its Super Bowl ad this year, featuring both […]

Busch Beer Takes Advantage of Winter Weather in New Promotion

Busch Beer recently announced a promotion meant to boost sales of its beverages during the winter season. For every inch of snowfall in seven select states, the company will take $1 off one or more packs of Busch, up to $30 and excluding sales tax.  Statewide discounts will be cumulative between January 1, 2020, and […]

Natural Light Celebrates 21st Birthdays with Free Beer

This year, Natural Light is offering free beer to anyone who turns 21 through an online rebate.  Customers who reach the legal drinking age in 2020 can purchase a Natural Light Family product and receive up to $8 back by submitting an image of their purchase receipt on a microsite. In addition to free beer, […]

Bud Light Launches Interactive Ad Campaign for New Hard Seltzer

This weekend, Bud Light kicked off the advertising campaign for its new spiked seltzer, which hits shelves today. The ads include fictional characters in the real town of Seltzer, Pennsylvania, as well as an interactive call center hotline. The fully-functioning hotline, 1-833-BL-SELTZ, is a resource that consumers can dial to ask questions about the Bud […]