November, 2009
ZAGAT has extended their review services to be available on android smart phones. The application is available for $9.99 in the Android Market allows general consumer audiences to access ZAGAT’s +40,000 reviews of restaurants, hotels, night spots and shops around the world. The brand extension personifies many brands moving into the mobile environment and placing their prodcut/service into a consumer’s hand/hand-held device. The mobile app allows consumers to access ZAGAT information whenever/wherever they are, giving ZAGAT a larger reach and availability to all their audience. Visit the official ZAGAT site for more information.