December, 2009
Warner Bros. is targeting fans of the Harry Potter franchise and promoting the release of the “Half-Blood Prince” blu-ray and DVD with the “Spells” app for iPhone and iPod Touch. Users are first “sorted” into one of the Hogwarts School of Widardry’s dormitories before they begin practicing their magic skills. Once they have perfected their spells, consumers can “duel” with their friends, post scores to their Facebook page or find out their global ranking. The app is available in the iTunes store for $4.99.