October, 2009
Volkswagen of America launched their new 2010 GTI in a mobile app for young male consumers. The automobile company claims that they are the first to launch a new car through mobile media. The mobile app allows consumer to briefly customize their Volkswagen vehicle and race it in a competitive atmosphere with other VW models. Representatives for VW attribute their success to rethinking the way they communicate through any media. The app is now available in the Apple App Store. For more information please visit the official Volkwagen website.