July, 2010 VH1 has launched a TV commercial for a promotion involving Foursquare. The promotion is named “Unlock It To Rock It” and invites fans to use Foursquare to get exclusive content from VH1 and celebrities on the best music venues and bands. Fans can also earn a VH1 badge by checking in to music venues. By unlocking the badge, users will have a chance to win a year of unlimited shows at a Live Nation venue.