![](http://nortycohen.com/wp-content/uploads/2009/11/toysrus1.png)
November, 2009
Toys”R”Us Inc. is targeting parents with mobile commerce on a mobile site and application just in time for holiday shopping. The mobile platforms feature products organized by category and a gift recommendation function. Consumers can also use the mobile site or app to opt-in to receive email alerts, send egift cards or search for a specific item’s availability online.