October, 2009
Toyota is targeting eco-friendly and tech-savvy consumers with “The Prius Experience” iPhone app, which allows people to interact with the brand. In a special promotion on October 26-28, consumers were able to use the app to draw on a large billboard in Time Square. The app also contains a game, interacts with print ads and provides interactive “tours” of the Prius. “The Prius Experience” is promoted in banner ads and on the car’s mobile site and Facebook fan page.