![](http://nortycohen.com/wp-content/uploads/2009/10/toytoasign1.png)
October, 2009
Toyota targeted NFL New York Giants fans with a mobile campaign promoted through signage and a street team at the team’s season opener. The auto company used Bluetooth technology to send a video of quarterback, Eli Manning, to consumers in close proximity to the stadium. The video then directed football fans toward the “Great Time to Sign” campaign’s mobile site.