![](http://nortycohen.com/wp-content/uploads/2009/11/tide1.png)
November 2009
Procter & Gamble-owned Tide is targeting on-the-go consumers with “Stain Brain,” a free iPhone app that gives users laundry and stain advice from Tide’s experts. Consumers can find instructions on how to remedy over 20 different stains as well as fabric care notes and more.