![](http://nortycohen.com/wp-content/uploads/2009/12/ticketmaster1.png)
December, 2009
Ticketmaster is targeting NHL’s New York Islander fans with a partnership that allows them to text-in to participate in activities during games. By sharing opinions in polls or taking part in trivia contests, game attendees opt-in to join Ticketmaster’s database and to receive SMS alerts on future game information.