October, 2010
The Knot bridal magazine has created a version of the magazine for the iPad, available for half the price of the physical magazine at $4.99. The app allows readers to comment on articles, partake in polls, add content to any article or post and chat with other members. In addition to community features, the site will offer bridal tips through video tutorials and articles from the magazine. For more information regarding this marketing program, visit MobileMarketer.com.