October, 2010 AT&T and Team Coco have partnered to promote Conan O’Brien’s return to television this November on TBS. To raise awareness, a giant orange blimp will travel over the East Coast throughout October starting in Philadelphia. Fans of Conan who see the blimp can check into it on Foursquare and get a special Conan badge. The blimp also has a website with a live web cam and map that constantly updates its location.