October, 2009
The American Humane Association launched an iPhone mobile app to reach young consumers with the “Be Humane!” campaign. The mobile app is just a small part of the activation for the campaign. However, the goal is to reach the young consumers in a comfortable atmosphere and in an environment in which action can be made immediately. The “Be Humane!” campaign is focused on providing proper care and attention to children and animals in need. Visit the American Humane Association’s website for more information.