Tarte Cosmetics kickstarted a new campaign against cyberbullying, encouraging more selfies to support cyberbullying victims.
Tarte Cosmetics is taking it’s own stand against cyberbullying by encouraging more selfies through Instagram by using – #KissAndMakeup. The company has experienced bullying on it’s own Instagram channel and decided to take a stand against hateful words. The campaign was built in conjunction with Bystander Revolution, an anti-bullying group, by having women take selfies of themselves covering their mouths. The women place lipstick marks on the back of their hands to build awareness for cyberbullying. The company has since seen over 15,000 people support the hashtag, including actress Chloe Grace Moretz, to fight against bullying through social media.