October, 2009
Target is targeting teens and young adults by sponsoring a CW iPhone app. The app maps out Target store locations as well as “Hot Spot” locations of restaurants, hotels, spas and more seen on “Gossip Girl,” “90210,” and “Melrose Place” programs. Target is sponsoring the app in conjunction with the release of an Anna Sui clothing line, inspired by “Gossip Girl,” to be sold at its retail locations.