![](http://nortycohen.com/wp-content/uploads/2009/10/crash1.png)
October, 2009
Starz is targeting entertainment news fans by promoting its original series, “Crash” on Zap2it’s “What’s On?” iPhone app. The Zap2it application provides celebrity news, movie showtimes, TV schedules and more. Starz is running an intersital ad that runs while the app loads. Consumers who click the ad are directed to the show’s mobile site.