August 2010
In order to promote CW’s new show Nikita, CW is pairing with BriteKite, a location based social networking site, to introduce a sweepstakes to the social media world. If any one sees a T.V. spot, billboard, radio commercial, or print ad with Nikita on it they are encouraged to snap a picture and report it via BrightKite to enter the sweepstakes. The winner has the possibility of winning an iPad or a trip to the International Spy Museum in Washington D.C.