September, 2010
Simmons, the mattress company, is now using QR codes in JCPenney stores to aid consumers when making decisions on which mattress to buy. When scanning in the QR codes, consumers can see 3D renderings of what the Beauty Rest mattress line looks like. “For advertisers and marketers the functionality of Microsoft Tag can help create a powerful brand experience for consumers. Tags can be created in a much smaller size to make it easier to print on consumer packaged goods,” said Anna Kim-Williams, Seattle-based senior global media strategist of the Startup Business Group at Microsoft.