![](http://nortycohen.com/wp-content/uploads/2010/05/xSVNGR_MT1.jpg.pagespeed.ic.AeZHANHd97.jpg)
May, 2010
More brands, like American Apparel, are using SVNGR, a mobile application where consumers go places, take photos and earn points, to gain top of mind awareness. With SVNGR 3.0, consumers can log-in to a specific store and compete in their challenges. American Apparel’s use of the app encourages consumers to mimic the mannequins in-store.