October, 2009
The Ronald McDonald House Charities of Chicagoland & Northwest Indiana utilized text messaging for charity donations at the annual Macy’s Glamorama. Raising money to build the largest Ronald McDonald house in the world, attendees of the Macy’s event were invited to text in to a numbers to donate via their mobile devices. The representatives from the event said the use of SMS donations were effective due to immidiate audience attention and an effortless/fast transaction.