July, 2010
PopSugar, the celeb-focused women’s web hangout, has launched a Farmville-like online game called ‘Retail Therapy’ in which players are in control of their own chic designer boutique. Designers such as Diane Von Furstenberg are sposnoring the game to give players the option to fill their boutiques with real designer items, purchased for anywhere from $1 to $100. Users can socialize with their retail neighbors and make their own, real-life purchases simply by clicking on a specific designer item within the virtual store on Facebook or www.playretailtherapy.com.