November, 2009
Pond’s had seen increased competition in its asian markets when trying to sell anti-aging cream. Confident in its product, Pond’s conducted a blind test of 150 active female bloggers in China to use the product for 7-days before revealing the brand behind the mystery cream. The participants in the test were extremely impressed and gave rave reviews about the product on their respective blogs, bringing a lot of attention to the product one it was revealed.