October, 2009
Pepsi had a promising CTR when using MyScreen mobile ads in Turkey. MyScreen ads are published by consumers to the end of a call in exchange for free minutes or airtime. The consumers simply opts-in and provides demographic information then can select ads to place on their phone calls, and receive rewards for each viewed ad. Pepsi is one of the first companies to utilize this technology along with Dairy Queen and Visa. The garnered response form the promotion is gathering interest from other companies as well. Visit MyScreen’s website for more information.