June, 2010
Papa John’s recently launched a new social media contest on Facebook to encourage consumers to create their own pizza. Participants submit their creations by choosing a name, type of trust, sauce and up to seven different toppings. The contest’s reach goes beyond just the participants. Friends within the participants’ network will be notified via Facebook’s newsfeed. Three winners will be chosen on June 14th, and their creations will be sold for four weeks at participating Papa John’s locations. The highest grossing pizza will be chosen as a new permanent option at all Papa John’s locations.