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Protein is out, Brotein is in. Organic Valley has come up with a clever Public Service Announcement: Save the Bros!

They are trying to persuade this specific “BRO” target to choose their all-natural, all-organic high-protein milk shakes over other popular brands that contain GMOS, synthetic hormones and other chemicals that put them in “serious danger”.  They have created a video, hashtag and website, which features vouchers to “Buy one, Bro One” and “Save the Bros” gear for purchase. Be careful when using #SaveTheBros –  it can often be NSFW. This super clever campaign combines three of their token target’s favorite things – humor, muscles and themselves.

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