July, 2010
Old Spice is now the most viewed channel on You-Tube all because of its interactive videos of the “Old Spice Man”. Wieden + Kennedy created 180+ videos that would act as responses to consumer questions. The response has been a 107% increase in product sales. The Twitter page for the brand has also seen a 2,700% increase in followers, with 83,000 followers since the initial YouTube channel launch.