October, 2009
National Public Radio (NPR) has launched a mobile app the connects general consumers with free content. Although the app is now running NPR ads for future broadcasts, the app with soon be open to advertisers to run ads regularly. The app surpassed the NY Times and USA Today in downloads from the Apple App Store. The app is a brand extension that gives consumers a more customizable schedule to listen to their favorite broadcasts wherever they are. Visit NPR’s website for more information.