September, 2010
A Pew Internet Project study found that nearly 30% of adults use mobile apps. The study also found that over half of those who had downloaded an app said to have done so within the last month, and one-third of those respondents had in the last week. Apps most typically used by adults include gaming apps (60%), news/weather (52%), maps and navigation (51%) and social networking (47%). Noticeably low were shopping apps at only 24%. The study also found social networking apps to be more popular with women, while men tended to use more financial and banking apps. More from the study can be found at Mashable.com.