September, 2010
MTV takes to Foursquare again, this time to push the “Get Yourself Tested” (GYT) campaign and urge sexually active adults to do just that: get tested. Foursquare users following MTV can earn the GYT badge after checking in at a testing center and shouting “GYT” to their friends through the app. Being awarded the badge, which marks Foursquare’s first ever cause-related badge, also enters the user in a sweepstakes for their chance to win a trip for two to New York City, as well as backstage passes to MTV’s 10 on Top.