August, 2010
MTV has added to the Facebook social game world with the debut of their social dating game I Woo You. The game, which includes cross-promotion tie-ins with MTV reality shows, allows the user to create an avatar to throw out into the digital dating world. Love connections in the game are based on individual avatars’ answers to personality questions- the more matches a player has with another, the better the match. I Woo You also allows players to up the ante by using real money to get the opportunity to court actual MTV reality show stars, or buy digital designer clothers for their avatar.