November, 2009
Malibu flavored rums has recently brought its marketing campaign into the mobile realm. Although the brand has promoted their unique take on bowling through their television and online spots. The brand has now launched a mobile application extension in which consumers can bowl in a tropical themed environment. The app is for LDA consumers only and, like all mobile, reaches consumers even when they are on-the-go. The app has garnered over 2 million downloads to date. Visit Malibu’s official website for more information.