![](http://nortycohen.com/wp-content/uploads/2009/10/lexus11.png)
October, 2009
Lexus is targeting educated, wealthy professionals with a campaign on the MSNBC.com iPhone app to promote the HS Hybrid. The banner ads on the app link to a rich-media ad, which in turn links to the luxury car company’s mobile site.
October, 2009
Lexus is targeting educated, wealthy professionals with a campaign on the MSNBC.com iPhone app to promote the HS Hybrid. The banner ads on the app link to a rich-media ad, which in turn links to the luxury car company’s mobile site.