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December, 2009
Lady Gaga is targeting music fans and promoting the release of her new album by sponsoring the “iOKi Karaoke” app for iPhone and iPod Touch. Four of the pop singer’s songs will be included on her version of the app, available in the iTunes store for $4.99. It also allows consumers to share their karaoke performance with their friends and access a catalogue of Lady Gaga songs for purchase.