![](http://nortycohen.com/wp-content/uploads/2010/08/kswiss_logo1.jpg)
August, 2010 K-Swiss launched a new campaign with Kenny Powers as the spokesperson for the new Tubes training shoes. Powers is a character from the HBO comedy series Eastbound & Down. The hard-living antihero Powers stars in a cinema spot, a series of TV and web spots, posters featuring a 1-888 number linked to a mobile site and a video from Funny or Die that kicked off the campaign.