March, 2011
In support of National Breakfast Day, which was March 8, Kellogg launched a campaign to help bring breakfast to children in need. Now through July, consumers are encouraged to share photos of their breakfast through shareyourbreakfast.com and for each photo shared, Kellogg will donate breakfast to a child who would normally go without one. Those who want to share can also text their photo to 21534 or share via Twitter with the #ShareUrBreakfast tag. The campaign efforts are being communicated through broadcast, print, digital and social media and over 1,000 photos have been uploaded to the promotion site to date.